Impactful behavioural therapy (IBT) in obesity care Authors Sanjay Kalra Department of Endocrinology, Bharti Hospital, Karnal, India; University Centre for Research & Development, Chandigarh University, Mohali, India Madhur Verma Department of Community/Family Medicine, All India Institute of Medical Sciences, Bathinda, India Nitin Kapoor Department of Endocrinology, Diabetes and Metabolism, Christian Medical College, Vellore, India; Non communicable disease unit, Baker Heart and Diabetes Institute, Melbourne, Victoria,Australia DOI: https://doi.org/10.47391/JPMA.25-104 Abstract Intensive behavioural therapy is said to be the first linetreatment of obesity. The choice of the adjective‘intensive’, however, is open to debate. The term‘impactful behavioural therapy’ seems more appropriatefor the management of persons living with obesity. Thisrefers to a sustained supportive psychosocialintervention, embedded in routine care, designed tomodify existing behaviours, and maintain desired ones, inpersons living with obesity, and their caregivers, so as toachieve optimal, sustainable weight. The characteristicsand contents of such therapy are described in thiscommunication. Keywords: Behavioural therapy, chronic disease,motivational therapeutics, obesity, overweight, personcentred,psychosocial. Downloads Full Text Article Published 2025-11-22 How to Cite Sanjay Kalra, Madhur Verma, & Nitin Kapoor. (2025). Impactful behavioural therapy (IBT) in obesity care. Journal of the Pakistan Medical Association, 75(12), 1981–1983. https://doi.org/10.47391/JPMA.25-104 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 75 No. 12 (2025): DECEMBER Section BAROCRINOLOGY License Copyright (c) 2025 Journal of the Pakistan Medical Association This work is licensed under a Creative Commons Attribution 4.0 International License.